INCREASING POPULARITY OF TAROT
Washington Post stated at the end of 2021 that during the past few years, there was a boom of interest around the art of Tarot. “Sales of tarot decks have doubled in the past five years, said Lynn Araujo, the editorial and communications director for U.S. Games Systems, and she estimated sales tripled during the first year of the pandemic.”, article reveals.
“U.S. Games sells hundreds of thousands of decks a year of the most popular Rider-Waite Tarot Deck and tens of thousands of about 100 other smaller decks.”
For sure, this does not apply to the U.S. alone. The spectacular ascension of social media platforms such as TikTok created the perfect environment for Tarot enthusiasts to express themselves, as well as to reach people all over the world.
“For some, it has become a kind of vocabulary for people to talk about themselves or their feelings, said Tara Isabella Burton, author of the book “Strange Rites: New Religions for a Godless World.” It’s part of a wider trend of younger people mixing and matching different forms of spiritual or religious practices with one another.”
“Tarot has also become a lifestyle accessory, Araujo of U.S. Games Systems said, and mainstream stores like Urban Outfitters and Marshalls are selling decks alongside boutique clothing stores, and many fashion magazines include tarot readings. Fashion designer Christian Dior’s spring 2021 haute couture was inspired by tarot.”
All in all, Tarot is rapidly going out of its “witchy stigma”, as people are starting to see it for what it truly is: not a fortune telling gimmick (“that one person you’re thinking of will come back into your life”), but a powerful tool for self-reflection, gaining clarity and making better decisions for yourself.
TAROT AND PSYCHOLOGY
For young people, Tarot may seem a rather recent trend. But the truth is that it goes waaay back and a lot deeper than you might think. Tarot was once a card game for nobles to play but eventually became associated with the occult as fortune-telling, which is why many religious people have often historically discouraged using it.
Despite popular belief, tarot is not magic, nor is it practiced (only) by witches. In fact, psychologists have started using it on a larger scale more and more lately as a bridge to build communication and facilitate insights with their clients. It is also frequently used by life coaches and yoga trainers in their practice.
Tarot cards have always had deep roots in psychological applications. Psychoanalyst Carl Jung explained that the cards were an easy way to represent the ‘archetypes of mankind’ - or universal traits like strength, ambition, and passion - in psychology, making them ideal tools for therapy and mental health. For more info about that, I recommend Robert Wang’s „The Jungian Tarot and its archetypal imagery.”