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Tarot
TAROT AS A TREND
A Washington Post article published in 2021 showed how in recent years, there has been a boom in interest around the art of Tarot. “Sales of tarot decks have doubled in the past five years,” said Lynn Araujo, director of editorial and communications for U.S. Games Systems, “and she estimated that sales tripled in the first year of the pandemic,” the article states.
“U.S. Games sells hundreds of thousands of decks a year of the most popular Rider-Waite tarot decks and tens of thousands of about 100 smaller decks.”
This certainly doesn’t just apply to the U.S. The spectacular rise of social media platforms like Tiktok has created the perfect environment for tarot enthusiasts to express themselves, but also to reach people around the world.
“For some, it’s become a kind of vocabulary they use to talk about themselves or their feelings,” said Tara Isabella Burton, author of “Strange Rites: New Religions for a Godless World.” It’s part of a broader trend of young people combining different forms of spiritual or religious practices.”
“Tarot has also become a kind of accessory to today’s lifestyle,” said U.S. Games Systems’ Araujo, with department stores like Urban Outfitters and Marshalls selling decks alongside boutique clothing stores, and many fashion magazines are featuring tarot displays. Fashion designer Christian Dior’s spring 2021 haute couture collection was inspired by tarot.”
All in all, Tarot is quickly emerging from its "witchy stigma," so people are starting to see it for what it really is: not a gimmick or a fortune-telling tool ("that person you're thinking about will come back into your life"), but a powerful tool for self-reflection, used to gain clarity and make better decisions for yourself.
TAROT AND PSYCHOLOGY
For young people, Tarot may seem like a fairly recent trend. But - spoiler alert - it's not. Tarot started out as a card game for the nobility, but eventually became associated with the occult, which is why many religious people have discouraged its use over time.
Despite the prejudices created around it, Tarot is not magic, nor is it practiced (only) by witches. In fact, psychologists have started using it more and more recently, as a way to ease communication with their clients and facilitate understanding of deeper issues. It is also frequently used in coaching or by yoga trainers.
Tarot cards have always had deep roots in psychology. Psychoanalyst Carl Jung explained how the cards can easily represent the “archetypes of humanity” in psychology – universal traits like power, ambition and passion – and turned them into ideal tools for use in therapy. For more information on this topic, I recommend the book “The Jungian Tarot and Its Archetypal Images” by Robert Wang.
